Axe Hair commercial

This axe hair products commercial is a primary example how advertisers use sexual appeal to attract possible consumers to their product.  They state that even the most attractive male supermodels can not get dates because of their out dated hair styles.  Many males, think that if they do use this product they will be better at attracting females, thus this commercial appeals to men and their desire to be wanted by a beautiful woman.

http://www.axehaircrisisrelief.org/